Japan’s busiest season is spring. Since COVID, we have seen the rates of inbound clients to Japan grow by leaps and bounds. We love it. And it is good for Japan as well since quite a substantial part of the national budget is connected to tourism
But with the great influx of tourism for Japan in the peak season we also hear of, and see through Japanese media, some negative elements of over-tourism. As a company in the position of steering our groups around Japan it falls to us to do our part to ensure two things – the first is to preserve the traditional and delicate parts of Japan that we have com to love, and the second is to serve our clients to make sure that they have authentic and meaningful Japan experiences.
There are most certainly places in Japan that are “iconic” and we surely bring our clients there – but timing is key, so we look for the best times and spots to make that happen. As there are also “iconic” activities and dining experiences to have, because of our deeper-than-usual connections we easily bring our people to under-touristed, if not non-touristed places to fulfill those needs.
From January the trickle will grow quickly to a stream and then to a torrent. We are braced and ready for it to come.
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